Speed dating, as the name suggests, is a fast, organized dating scheme, set up for the purposes of making new friends or finding that ideal romantic partner. Speed dating usually occurs as a party, where a selection of men and women, usually around 30, meet and chat for about 8 minutes before they are rotated to the next person. Once all potential partners have met one another, they submit a list of the people they'd like to see again. The organizers then check for matches and those who have chosen each other are put into contact.

Speed dating is based on the idea that first impressions are usually permanent impressions. With this in mind, speed dating organizers believe that 8 minutes is all one needs to determine whether they make a good match or not. Speed dating parties, are basically formal matchmaking parties. Matchmaking parties have always been around in social circles in one form or another.

Some say that speed dating is a shallow pursuit that doesn't really allow people to get to know each other at a deeper level. For these people, the source of a good and long-lasting relationship, is found in the slow and patient getting-to-know another person. But for those in the dating game, the ease of speed dating parties puts the pressure off trying to sustain a bad date. At a speed dating gathering, there is no pressure to perform past those quick 8 minutes.

Whatever the pros and cons, speed dating is the latest matchmaking craze. It is fun and totally safe. Speed dating parties are normally held in stylish venues, where people can dress up, have fun and get to know each other in a warm and comfortable atmosphere.